Add A Little "Old Hollywood" To An Expo's Corporate Video Presentation
Posted on: 27 January 2020
Corporate video presentations can set the tone for a weekend expo. When the employees and managers of a multilevel company converge at a hotel resort to discuss an enterprise's past and future performance, organizers often use professionally produced video presentations to communicate important information. Dull videos, however, will suffer from the same minimal effectiveness as a boring live speaker would have. One common goal at an expo involves getting a company's collective of members to feel enthused about the enterprise's mission. An expertly produced video that generates some excitement, one drawing from "old Hollywood" stylistic conventions, could help this cause.
Creatively Setting a Tone with Opening Credits
A corporate video borrows from concepts common in television and film production. The video might not present long opening and closing credits, but there will be an intro and outro. Text credits on the screen, at a minimum, reveal the video's content. Clarity becomes essential when putting the credits together, but so is creativity. Flat credits leave audiences flat, which is not preferable when hoping to motivate expo attendees. A skilled producer knows to make the credits look visually engaging and draw in viewers. Imagine opening credits similar to a classic western: upbeat music accompanies artistically illustrated titles. The open may captivate audiences to pay close attention to the video.
Awe-Inspiring Camera Shots
A corporate video does not need to look exclusively like a generic television show. Why not make the video look like an epic production? The classic roadshow 70mm movies of the 1960s and 1970s embraced crafting ultra-long shots designed to show the sweeping nature of a setting. Lawrence of Arabia represents a near-perfect way to employ this approach. A corporate video could do the same. Think of a long, wide shot of, say, a car manufacturing plant, that could show the sweeping assembly line. The shot may include camera panning movements to add to the dynamics.
Editing that Drives Themes Home
Flat editing that goes from shot to shot doesn't engage viewers. Instead, it leads them to tune out the video because it comes off as unimaginative. Dynamic editing that integrates unique camera angles could prevent viewers from tuning out. Returning to the car manufacturing example, a quick edit at the right point can change the on-screen image from the assembly line to a worker putting the finishing touches on the vehicle. Engaging editing makes the car seem special.
Yes, this type of video production requires extra work. Organizers want their expo attendees to walk away feeling enthused. Epic-style corporate videos just might deliver that result.
To learn more, contact a corporate video production company.
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